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First eco-friendly surfshop turned towards the circular economy
Cette entrée a été publiée le 29 mai 2019.
Initiated by the decision to accept the local currency "Eusko" when settling in the shop, we decide to open the first surfshop focused on the circular economy by selling only eco-friendly products.
When globalization rhymes with relocation !
It’s now possible to buy at 35, Rue Mazagran in Biarritz, complementary brands of international, national and local brands in a local currency that will then be reintroduced into a short circuit of textile manufacturing.
Indeed, via the support of a Basque country supplier (Zanzibar in Anglet, 64, also accepting
eusko) and the entrance in store of the brand Patagonia internationally recognized for its
environmental commitment, alchemy operates. The complementarity of know-how (ex:
Patagonia and its ranges of ecological technical textiles, our boardshorts in
recycled plastic bottles, Notox and its surfboards in cork, Greenfix and its accessories of
ecological surf ...) allows today to the brand to diversify its offer and smooth income to
accompany its transition to the regionalization of its production.
A shift towards a new form of commerce?
The observation of current commercial issues (e-commerce, development of franchise
networks, desertification of city centers in favor of excessive shopping centers ...) have led us to a
deep think on the establishment of a store resolutely turned towards the circular economy.
Thus, the clearly stated objectives are to protect local commerce, preserve / develop local
jobs and take a new step in the environmental convictions that the brand has been
constantly defending for ten years.
We announce today being able to switch 80% of our ranges in regional by 2020 against
50% in 2018.